The product mark
A recognisable symbol used on certified products that meet Fairtrade standards.
What is Fairtrade?
A recognised way to support fairer terms for farmers and workers.
Fairtrade is a global certification and campaigning movement. Locally, the aim is to make that idea understandable and visible in everyday choices.
The simple idea.
Many everyday products come through long supply chains. Fairtrade focuses attention on the people at the beginning of those chains and on the terms under which they trade.
The Fairtrade Mark helps shoppers recognise certified products. Local communities help by making those products more visible and by encouraging residents, businesses and institutions to choose them where possible.
Common Fairtrade products
CoffeeTeaChocolateCocoaBananasSugarFlowersWineCottonGifts
Farmers
Workers
From mark to movement
Fairtrade has a product mark, but the work is bigger than a label.
The mark helps people identify products. The wider movement includes education, campaigning and local action that keeps ethical trade visible.
The local campaign
Community activity that encourages people and organisations to choose Fairtrade.
The everyday habit
Small repeated choices in shopping, meetings, hospitality and learning settings.
Frequently asked questions.
Is Fairtrade Wimborne & Colehill a shop?
No. It is a local community initiative and information hub. Some listed organisations are shops, cafés or other outlets.
Can a business be added?
Yes. Local organisations can send their details and explain how they offer or promote Fairtrade products.
Can schools use the website?
Yes. Schools and youth groups can use it to connect Fairtrade with food, trade, geography, citizenship and community action.